A Practical Guide to Sales and Marketing

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This 5-day course gives managers a hands-on understanding of sales and marketing fundamentals, strategies, and tools. It bridges the gap between product and customer by equipping participants with the skills to attract, engage, and convert prospects, while aligning sales and marketing efforts to drive business growth.

Course Objectives:

    •    Understand the core principles of sales and marketing

    •    Develop customer-focused strategies that drive results

    •    Learn to position products/services effectively in the market

    •    Strengthen communication and persuasion skills

    •    Align marketing messages with sales actions for maximum impact

Who Should Attend:

    •    Sales and marketing managers

    •    Business owners and team leaders

    •    Professionals transitioning into commercial roles

    •    Anyone responsible for promoting and selling products or services

Benefits:

    •    Stronger alignment between sales and marketing activities

    •    Practical tools to attract and retain customers

    •    Improved confidence in selling and promoting your brand

    •    Better understanding of customer needs and buying behavior

    •    More strategic planning to support business growth

Course Outline:

Day 1: Sales and Marketing Foundations

• Understanding the customer journey
• Key differences and connections between sales and marketing
• The marketing mix (4Ps) and its relevance today
• The sales funnel: awareness to conversion
• The role of value propositions in both functions

Day 2: Knowing Your Market and Customer

• Identifying and segmenting your target market
• Building customer personas
• Market research: tools and techniques
• Analysing competitors and industry trends
• Tailoring messages to specific audiences

Day 3: Building Winning Marketing Strategies

• Crafting compelling marketing messages
• Digital marketing basics (social media, SEO, email)
• Branding and content creation
• Campaign planning and execution
• Measuring marketing effectiveness

Day 4: Effective Sales Techniques

• Understanding customer needs and pain points
• Building rapport and trust
• Consultative selling and solution-based approaches
• Handling objections and closing the sale
• Sales planning, targets, and follow-ups

Day 5: Aligning for Growth

• Integrating sales and marketing teams and goals
• Creating a shared sales-marketing calendar
• CRM systems and tracking customer engagement
• Measuring ROI across campaigns and pipelines
• Building your sales and marketing action plan

Course Timings:

09:00 - 10:45 Session 1

10:45 - 11:00  Break

11:00 - 12:45 Session 2

12:45 - 13:00  Break

13:00 - 14:00 Session 3 

Available 2025 Dates:

• 21-25 July  
• 18-22 Aug
• 22-26 Sept
• 20-24 Oct
• 17-21 Nov
• 15-19 Dec

To book on this course or to enquire, please complete the Booking Request Form below.